These bands are a one-piece design that weaves through your watch for maximum watch security during wet operations or just around town. The buckles are made from brushed high grade 316L Stainless Steel that has extremely low (if any) magnetic properties making these straps ideal for use with your dive compass as well as your watch. The nylon is both soft but firm with laser burnt holes leaving no nasty burrs to irritate your wrist or wear on your wet suit. These straps are everything we could want in a watch strap for use in a high stakes environment. Which is why I am really excited about the phrase, "meeting customers where they are": it embodies the principle of "customer empathy", but it gives it a strong direction and underscores my outlook on the importance of customer satisfaction.We are both proud and excited to now carry Maratac™ brand Zulu® watch straps. Or, that it leaves too much room for interpretation, quibbling, and push-back from management. But, I sometimes find that it's too abstract. And I try to play this card as often as I possibly can. My favorite card by far is six, Customer Empathy (followed closely by eight, Intelligent Urgency). Then, we layer on adapters and sprinkle-in opportunities that help map that idealized vision of the world onto the realities of our customer's and their constraints.Īt InVision, we have a set of "Principle Cards" (actual physical cards that all employee get). At the core, we build the "ideal software" - the stuff that's on our road map. To be clear, I don't believe that this is an either / or situation. Instead of asking the users to come to us and conform to our view, we can go to them and figure out how we can adapt our software to meet their existing needs. But, this concept of "meeting customers where they are" goes in the other direction. But, of course, the world is messy and people are messy and business is messy and, no one uses our software exactly how we intended.Īs product designers, we always have an option to "educate" our customers and, to help them become more like the "ideal users" we wish they were. It has "happy paths" and, if customers would just use it the way it was designed, everything would be perfect. In some ways, every piece of Software represents an idealized view of a given set of workflows.
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