Chilaka was afraid of losing the race because his company He tried to use Krishna as the base for creating one but soon realised that too many rival companies had the same idea. “I wanted to create a character for children which would be ours exclusively,” recalls Chilaka. Chilaka soon realised that the characters were in the public domain and anybody could claim them. After that, Vikram Betaal appeared on Cartoon Network. The company began producing television content in 2002, Bongo on Doordarshan being the first show. Since then, Green Gold has become a `35-crore company that employs 250 people – but, more important, entertains millions of children. His equal business partner is Samir Jain, a local businessman, who invested in the company in 2004 and came on board fulltime in 2011. He did a course from San Francisco at 26 and started Green Gold Animation with four employees in Hyderabad where it is still headquartered. After doing his masters in engineering and working for three years as a software engineer, Chilaka realised that his dream was animation. Rudra Matsya, CEO, RME Entertainment (the company behind Keymon Ache and Chhotu Pandav), explains, “Back then, no TV network was asking for Indian content.” Enter the hero he creation of Chhota Bheem was not without trial for its creator, Rajiv Chilaka. That is probably why, for a long time, Indian animators lacked a sense of story-telling. They don’t mind if the character doesn’t look Indian.” In the early days, Indian animators were approached by foreign production houses to provide backend services. Another animator points out that “Children understand no barriers. Shroff points out that animated content is expensive to produce and procuring existing programmes from abroad is more economical. With its strong tradition of film making and TV programming, why did it take so long for an Indian character to enchant children? The first animation in India was Ek Anek Aur Ekta, a seven-minute-long effort followed by the first television series, Ghayab Aya. Not So Small Chhota Bheem and creator, Rajiv Chilaka: ‘‘We had to make sure that our hero looked like any other boy’’īirthday celebrations of Bheem in different cities and its online telecast.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |